Solecta Hosts Keynote Session at SAMA Annual Conference 2021

Solecta’s Jim Ford hosted the keynote session, “The Future of Strategic Account Management,” at the recent 2021 SAMA Virtual Annual Conference. The panel discussion featured Frédéric Kahn, Kaj Storbacka and Karen Passmore and focused on how customer-centricity is now more important than ever! Critical takeaways – demonstrate proven value, look to broader ecosystems to solve client problems, enable broader and more diverse teams, and become the change-maker! It was a great testimonial to the Solecta Difference! You can find the complete panel discussion at the Strategic Account Management Association (SAMA) site.